How to attract PCD/Franchise Parties to Join Company?-updated

PCD Pharma Franchise

How to attract PCD/Franchise Parties to Join Company?-There is no doubt that the pharma industry in India is growing rapidly. This is an industry that will never go down. In fact, some market experts have predicted that by the end of 2020, the market value will reach around USD 55 Billion. So, if you are in this industry, then congratulations, you have a profitable business. But, after some time, you may want to expand your business to other states or countries. However, you don’t have enough capital for this? So, how can you do that? This is where you can go for the PCD pharma franchise business model. 

PCD Pharma Franchise

Is it easy to attract PCD/Franchise parties to join the company? 

In general, in the franchise model, you hire a third-party to whom you give legal permission to sell your pharma products. For this, they will give you a certain percentage of the total revenue. Well, it sounds good, is not it? You might be thinking that it is quite easy to attract a PCD pharma franchise partner to start expanding your business. But the truth is, it is not that easy. As they are investing their money, they make sure that they are working with a credible pharma company. So, how to attract pcd/franchise parties to join company? Well, here are some tips that can help you with this. 

Useful tips to attract PCD franchise parties 

You should try your best to convince the PCD franchise parties to join the company. However, whether to join or not is a decision that will be taken by the franchise parties. If you are new in this industry, then you need to work hard to promote your business. This way, at a certain point, you can attract franchise parties. 

However, if your brand is quite popular in the industry, then you can easily convince the PCD pharma franchise partners to join with you. If you give importance to ethics and better work practice, then your chances of success are more. The reason is in this competitive market; you will earn a good level of respect as well as credit rating. There is a lot of other things that you should keep in your mind to know how to attract pcd/franchise parties to join company.  

Ready to give your best and put consistent efforts

Remember that it is not just a one-time task. Running and attracting PCD pharma franchise partners is a consistent process. Besides, if you don’t take good care of them, then they will work for a few months and then left your company finding you incapable. As you aim to grab their attention, you should put all your efforts in the right direction. To have a better understanding of how to attract pcd/franchise parties to join company, you should understand what they look at in the PCD pharma company to become a franchise partner. 

History of the company

When it comes to ensuring the reliability, all most all the franchise partners look at the history of a PCD Pharma company. It enables them to know about your company’s past, online reviews, and to know whether your company is under any illegal act or debt. SO, make sure that you have a favorable history. However, if you are new, then try to start creating it from now.  

Approvals and certifications

They all know that when they choose the franchising, they will deal with medicines, which is a critical product. So, they may check the reviews to understand the quality of your product. Besides, they may ask you to offer some free samples so that they can test at other labs. Don’t hesitate to offer them free samples. Now, the most important thing is your company’s certifications. Before start franchising, make sure that you have all the required international and national certifications. Some important certificates are: 

  • Good Manufacturing Practices (GMP) certification.
  • International Organization for Standardization (ISO) certification.
  • Drug License along with the TIN.
  • World Health Organization (WHO) certification.
  • Drug Controller General of India (DCGI) certification.

If you have all these certificates, then attracting the PCD pharma franchise will not be a big deal for you. 

Types of medicines

They start a business with an aim to earn profits, and this is only possible when they can sell more numbers of pharma products. So, while looking for a pharma company, they always check for the accessibility of the medications. If you are not offering that much of verities, they will not prefer to work with you. So, try to expand your pharma product range. 

The promotional materials

What types of promotional material can you offer to your franchise partner? Just think about it. In general, your PCD pharma franchise partner will expect that you should offer various types of promotional material. For example, pen stands, visual guides, prescription pad, and some other marketing material. So, that they can use them to promote the business. If you want to attract them, then try to offer such material as much as you can. 

Your products’ packaging

If you follow a good packaging standard, then your chances to attract more PCD franchise parties are more. The right quality packaging keeps the medicines safe for a longer time period and ensures products’ safety during the transits. So, enhance your packaging quality now. 

So, the major factors that play a great role in attracting good PCD franchise parties are: 

  • What does the client require? 
  • Products offered by the pharma company.
  • Your product packaging.
  • The overall reputation of your company.
  • Besides, your efforts towards branding.
  • The price range.

Besides, there is another crucial factor that can help you to increase the attention of your pharma company. It is the references. So, from now on, try to create references as much as possible. 


Now, you have got all the information about vital aspects that can help to start your franchising with the best PCD or franchise parties. Well, these are just some of the few things that you should work on. But there is a lot of other aspects that should be considered by every pharma company. 

Once done, all things will become very easy for you about how to attract pcd/franchise parties to join the company. While approaching, make sure to explain to your partners how you can help them to attain a great future in the industry.  

For more information, you can visit Facebook, Blogger, Linkedin.

Visit: PharmaBizConnect for more information.

How to attract PCD/Franchise Parties to Join Company? 
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About the Author: PharmaBizConnect

We are introducing first time ever online Pharma Exhibition Wherein you can connect with Third Party Pharma Contract Manufacturers for small batches and PCD Pharma Franchise Companies.

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