PCD Pharma a business model which was seen with a lot of contempt a few decades back has caught the fancy of many national companies. A model which was Experimental, Innovative and disruptive at that time has proved to be well established, accepted and on the rise.
It started with a visionary entrepreneur finding an alternative to commonly used practice at that time of starting an ethical pharma business, they thought of alternative pharma selling by appointing Pharma Distributors all across the Country, following franchise model.
It is this Distributor who stores as well as promotes or propagate the Brands of Parent Company and from here the terminology came PCD (Propaganda cum Distributor). The Brands are of the parent company and the selling efforts are of the PCD distributors and that’s how they share the Profit.
As the model is well accepted there are multiple players in the business and there is always a problem of plenty. The best method is to visit these Companies physically or conveniently online and speak to them to know their background and their operative procedure and their support systems after carefully evaluating them, ask for their Rate list so as to compare all prospects, pinpoint the best suiting one, consider the range of products they deal in, the future product extensions they plan to get in. You can ask for a sample kit so as to evaluate the quality of the product and its packing.
If one intends to improve the profit of PCD Pharma one has to look into expanding base in terms of Customer coverage, product range, and market penetration. Whether you are a distributor or a marketing company the formula holds true for both of them and even for other segments also this formula holds. One needs to be innovative, identify the pain areas of the customers and look out for providing suitable solutions to them keep on adding value to your product and keep your focus on customers satisfaction, retention of customers and adding new customers.
Customer engagement is the most important activity these days and it should be the top priority of any business house. Value addition in terms of knowledge of the product is very important; this can be imparted via regular training schedules or by sending updates on a regular basis. Customer support is another important tool; this can be achieved by providing timely feedbacks, exciting promotional tools, and timely issue handling. Regular telephonic and personal contact programs, these are important methods for better customer engagement.